EmoJam is an mobile app and custom keyboard that allows its users to discover and share new music through emoticons. Below is an early stage direction I created for the innovative and compelling French company.
At the height, Comscore ranked ehow.com as the 13th most visited website in the U.S. reaching nearly 20% of households.
Brands wanted to connect with our task oriented audience. In the case of The Home Depot, I led an initiative to get their brand in front of or visitors that not only raised brand awareness, but increased their sales.
Working with The Home Depots agency and engineering teams and our design, product, editorial and engineering teams, I leveraged our platform, enhanced our content format and utilized my UX team to create a low-friction contextual shopping experience.
Integrating SKU's and keyword into our content and taxonomy while managing and tracking product through a shopping cart experience made it successful for The Home Depot. The simple experience made it a success for our audience.
MTV2 was MTV going back to its roots, playing only music videos. Mixing up all genres and exposing fresh music videos was the new programming strategy.
Fascinated with the Brothers Quay, I built a set, props and character out of found objects to film... with a 35mm film camera. Film processed and scanned to CDROMS, I then convinced the video editors at the agency I worked for to cut this on the Avid after hours, a $120k editing bay back then, ha!
Unfortunately, my Jazz drive burnt up about 10 years ago with the original and the betamax has been misplaced for longer than that. So here is the postage stamp survivor....turn up sound.
I bootstrapped KindSpark.com, an online destination for paying it forward with a karma point system that was calculated on participation and sharing. Facebook registration and integration provided for an authentic member base and community. Unfortunately, after 18 months I had to shut down the service due to competing time constraints and development costs. The overall design was inspired by the pinterest card module and created to appeal to a female demographic.
One of the internal commercials I created while working at Demand Media. Everyone in the clip works for Trails.com and/or DemandMedia. This project was completed in house in one week inbetween projects.