Big picture. Small details.
Employer
various
Year
ongoing
The featured projects focus on strategy, leadership, and business impact. But I’ve always been passionate about the details, the small decisions and interactions that ultimately make the product. This is a closer look at the prototypes, UX decisions, experiments, and unfinished ideas that show another side of how I work.
Scope of Work
Knowing when not to ship the prototype.
We explored several directions for Billboard’s new Artist Pages, starting with the experience we believed would be most compelling for the user. This prototype used multiple surfaces and familiar interactions to make a large amount of content and chart data easy to explore, while seamlessly connecting artists to their chart performance and creating natural paths back into the charts.
Once we had the experience we wanted, we pressure-tested it with our business stakeholders. AdOps raised concerns around ad viewability tracking, while SEO identified potential crawlability issues. Rather than make the engineering investment without confidence those concerns could be resolved, we adapted the concept and ultimately shipped an experience that preserved the core user value while meeting the needs of the business.
Good product judgment isn’t just knowing what to build. It’s knowing when not to build it.
Starting small to define the bigger experience.
With 68% of Billboard’s views coming from mobile, we explored the Charts experience there first, using the tighter canvas to focus on the content, data, and interactions that mattered most. That thinking translated naturally across devices, with much of the core approach carrying through to the final product that shipped, as shown in the Billboard project.
Making comments part of the moment.
This was a concept I explored a few years ago around a simple problem with video comments: the conversation is often disconnected from the video itself. On many platforms, comments live below the player, forcing viewers to scroll away from the video to read or participate in the conversation. And when a comment refers to a specific moment, users are left adding timestamps like “2:19” and then navigating back to find it.
I explored bringing comments directly into the playback experience. Engagement frequency was built directly into the timeline, highlighting the most discussed moments and making it easy to jump directly into the conversation. Viewers could pause at a specific moment, see the conversation happening there, and respond in context without leaving the video.
The same interaction could extend beyond consumer video. For film and television production, it could give distributed teams and stakeholders a more natural way to review footage, leave feedback, and discuss specific moments remotely.
The conversation means more when you know exactly what everyone is talking about.
