Identifying the gap between creator content and commerce.
Employer
JumpList
Year
2026
As product discovery shifted into creator content, I saw a disconnect between where interest was being created and how people ultimately purchased. I founded JumpList to explore that opportunity and rethink the connection between content, creators, and commerce. Where link-in-bio tools organize around a creator profile, JumpList is centered on the individual piece of content. I took the product from initial insight through strategy and business model to hands-on product definition, UX and design.
Scope of Work
Bringing products to the moment of discovery.
Instead of searching through description links after watching a video, JumpList brings the product directly to the moment of discovery. Each item is a visual card with key info and a direct path to purchase.
Making commerce effortless for creators.
I designed the workflow to be simple: paste a product link, and an AI layer fetches, parses and formats it into a product card. Those cards roll up into a list that can be managed once and shared across all of a creator's platforms.
Creating more value between creators, audiences, and brands.
Commerce works better when the value extends beyond the transaction. I designed JumpList to support coupon codes and promotional offers alongside product recommendations, giving creators a way to provide their audiences with exclusive value when available.
For sponsors and brands, those offers create a stronger path from recommendation to conversion. For creators, they turn a product partnership into something they can give back to their audience—helping strengthen trust, repeat engagement, and the value of the creator relationship.
Extending the platform.
Designed for how creators actually publish and monetize. QR codes bridge devices. Affiliate and promo tools support monetization and compliance. And creators can customize the experience to stay consistent with their brand.
Taking a product from insight to execution.
JumpList began as an observation about changing consumer behavior. I translated that insight into product strategy, business requirements, UX, and a fully designed experience—taking the idea from zero to one while working at both the strategic and hands-on levels.
